Launched in 2024 in the heart of Jeddah, the Energy for Sustainable Development Association illuminates the Kingdom with ideas that seek to change societal practices toward energy. It does so by raising awareness of the importance of renewable energy, supporting national initiatives to promote alternative energy, and paving the way for creativity and innovation in this field. We place science and research at the forefront of our vision to advance energy economics and strengthen the expertise of specialists. We aspire to motivate society toward sustainable behaviors and plant the seeds of economic awareness in the minds of generations. Together, we build the capacity of innovators to evaluate and develop a brighter and more sustainable future.